Omar
Haidery
Founder &
Managing Partner
Omar is a commercial and operations executive with over 12 years of experience scaling consumer brands across e-commerce, retail, and marketplaces. He brings deep expertise in go-to-market strategy, digital channel expansion, and operational execution—with a focus on building scalable, data-driven commercial organizations.
At KoRo, one of Europe’s fastest-growing FMCG brand, he serves as Vice President Commercial & Operations leading teams across , pricing, marketplaces,,supply chain and logistics and S&OP. He is spearheading the creation of KoRo’s Commercial Vertical—covering pricing, merchandising, and channel strategy—to unlock profitable omnichannel growth across Europe.
Previously, he played a key role in the growth of SellerX, one of Europe’s largest Amazon FBA aggregators. There, he helped drive commercial integration and scaling across a portfolio of brands, overseeing pricing, retail readiness, and marketplace performance during a phase of hyper-growth and portfolio expansion.
Earlier in his career, he held various commercial roles at Amazon, where he was responsible for vendor and category management within the consumer goods sector. At Amazon, he developed a rigorous foundation in digital retail, assortment strategy, and performance marketing—skills that have since informed his approach to marketplace strategy and commercial scaling.
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Today, he is the co-founder and managing partner of IO Advisory, where he leads the firm’s commercial strategy practice. He advises founders, investors, and operators on channel strategy, go-to-market execution, operational scaling, and commercial due diligence—bridging strategy and operations with hands-on leadership.
Focus areas​
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Go-to-Market Strategy
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Omnichannel & Marketplace Expansion
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Commercial & Pricing Strategy
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Channel & Portfolio Management
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Organizational Design
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Internationalization
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CDD
Ingo
Vandenberghe
Founder &
Managing Partner
Ingo is a finance and strategy executive with 14 years of experience supporting consumer brands across e-commerce and retail. He has led teams through rapid growth, international expansion, and complex integrations—with a focus on profitability, scalability, and execution.
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At SellerX, one of Europe’s leading e-commerce aggregators, Ingo built the global finance function from scratch, integrated 40+ acquisitions, supported over $500M in fundraising, and implemented the financial infrastructure for international scale. Previously, he held senior roles at The Coca-Cola Company, where he worked on strategic planning, pricing, and contract negotiations across EMEA.
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Most recently, he served as CFO at Barfer’s, a PE-backed, omnichannel pet food brand with its own production. He led the professionalization of the finance function by bringing accounting in-house, securing debt for growth investments, and implementing systems to lay the groundwork for scalable growth and a future transaction.
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Today, Ingo is the founder and managing partner of IO Advisory, where he acts as strategic and financial lead across all projects. He oversees finance-driven workstreams, M&A, fundraising, and commercial validation, bridging strategy and execution with pragmatic, hands-on support.
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A Belgian-German born in Hungary, Ingo grew up in Budapest and has lived in Spain, France, Austria, and now Berlin. He speaks five languages and has a lifelong interest in science, systems thinking, and creative problem-solving.
Focus areas
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Financial management
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Budgeting & forecasting
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Capital allocation strategies
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Cash-flow & working capital optimization
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Financial modelling
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Finance organizations at scale
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Systems and processes
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Debt/Equity financing
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Business intelligence
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M&A / Post merger integration
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Turnarounds & Restructuring
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FDD​
our operating advisors.
Andreas Kretschmer
Andreas is an accomplished senior leader with 16 years of experience in the digital space (international e-commerce, direct-to-consumer, omnichannel retail) and strategy consulting. He specializes in driving business growth and optimizing operations.
In his career, he held senior roles at Mister Spex, Invincible Brands and Casper Sleep where has able to leverage his extensive expertise in strategy development, P&L ownership, international e-commerce, leadership & organizational design, transformation, category management, sourcing, supply chain management, logistics, customer experience, product & innovation, business planning & finance. Andreas started his career in management consulting at BCG, which provided him with a strong foundation and learnings from various strategy, operations and reorganization projects.
Today, Andreas is working as an advisor with a focus on scaleups. He is motivated by building sustainable businesses and high-performing teams while tackling complex challenges.
Yannick Gotthardt
Brand & Marketing Strategy Director
ex. antoni, founder BTTR agency
Yannick Gotthardt is a Brand and Marketing Strategy Director with 15 years of experience building brands, campaigns, and marketing growth engines across the private and public sectors.
He held senior leadership roles at agencies such as antoni, where he led brand and communication strategies for clients including ALDI and BILD. He also managed European market entries and product launches for WIZZ Air, Bumble, and tado°, developed crisis strategies for ÖBB Austrian Railways, and built media platforms for A1 Telekom Austria through his own agencies BTTR and MTTR in Vienna and Berlin. Most recently, he served in interim executive roles, including as Managing Director for the German market entry of Accessiway, an international SaaS company whose business model is deeply marketing-driven — a context where he effectively operated in a CEO capacity.
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Earlier, his work in media development and political campaigning shaped messaging and communication strategies for the German federal government, parliamentary parties in Austria and Germany, large institutions, and unions. This unusually broad foundation enables him to design strategies, teams, and formats that connect political, corporate, and cultural domains in ways few expert can.
Daniel Funk
M&A & Transactional Services Director
ex. SellerX, EY
Daniel is the Co-Founder and Managing Director of CVT Partner, based in Frankfurt. With more than ten years of experience in M&A, transaction advisory, and company valuation, he has led numerous projects for private equity and strategic investors at EY and later expanded his expertise in buy-and-build strategies, value creation, and corporate finance as Director of M&A and Finance at SellerX. His sector focus includes e-commerce, logistics, software, and construction.
CVT Partner advises mid-sized companies on succession planning, strategic transactions, and transformation processes. Its services include buy- and sell-side advisory, exit readiness, financial due diligence, and the development of robust business plans – always with a focus on creating sustainable value and building long-term client relationships