x

Amazon and e-commerce operations for scalable growth

challenge.

Sustainable growth on Amazon requires more than initial sales success: Sound processes and the targeted use of performance marketing are crucial. Many brands were active, but not yet "e-commerce-ready" in operational, organizational, and commercial terms. This leads to three key questions:

How can a company build the operational and organizational capacity for the Amazon ecosystem (Retail & Marketplace)?
How can media budgets be managed to achieve both traffic growth and conversion efficiency?
How can funnel performance be improved without losing brand leadership?

approach.

Value creation was achieved through two key levers: 1) Operational transformation & marketplace readiness and 2) Amazon Marketing Services

Operational Transformation & Marketplace Readiness
Professionalizing processes to meet Amazon's requirements: Adapting catalog architecture, fulfillment logic, and price governance to improve availability, Buy Box coverage, and margins. Negotiating with Tier 1 suppliers and advising on the use of Seller Services (including Seller Fulfilled Prime). Creating SOPs and playbooks to ensure consistent operations across all Amazon EU markets.
Amazon Marketing Services
Efficient budget allocation management via AMS levers (PPC, DSP, Sponsored Brands). Systematic analysis of funnel and ROI profiles to reallocate budgets to the strongest segments. Refinement of keyword strategy, targeting, and ad frequency to increase effectiveness and efficiency. Development of long-term and seasonal playbooks based on defined traffic and conversion benchmarks.

results.

Enabling retail readiness across key categories by improving operational hygiene and fulfillment economics.
Improving marketing effectiveness and efficiency and media efficiency through campaign restructuring and budget reallocation.
Establishing scalable playbooks to replicate performance across geographies and brand portfolios.
Elevating commercial control while strengthening marketplace performance and visibility.

find out more.

contact.